On-page SEO verses Off-page SEO

SEO begins where exactly?
Ok, lets try to optimize correctly from the beginning - The first and most important thing we must realize about search engine optimization is that to be optimized correctly SEO experts all realize that there are two major factors involved and they are "on-page optimization" and just as important "off-page optimization".

Keep in mind that the major search engines, Google, Yahoo, and MSN look at the individual pages of your website, they don`t simply look at your index page. We should not get caught up discussing if On-page search engine optimization is more important than Off-page search engine optimization. The truth be told they are both individually very important. Don`t focus more on one over the other.

On-page search engine optimization verses Off-page search engine optimization characteristics?
Easily put, On-page search engine optimization characteristics are things on page that you can change while constructing your site withing any single page of the site. Examples would be the Title Tags, Description Tags, Keywords Tags. Then moving down the page we would emphasize the Header Tags, Bold Tags, the anchor text used on your pages is vital as well. The Keywords cannot be overlooked, test your keyword density, proximity and relevance as well.

Off-page search engine optimization characteristics contain all incoming links that point to your specific webpages. Pay attention to the anchor text of incoming links, they should contain the keywords that you want your page to rank under. For instance, if www.yourdomain.com is selling "blue widgets" in a perfect world the incoming link from www.thelinkingpage.com should use the words "blue widgets" as the anchor text.