Keyword Density 101

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Keyword density is very important. All search engines will use this information to categorize your website's theme, and to determine the keywords and phrases that are most relevant for each page. Perfect keyword density will help your site reach a higher search-engine ranking. Warning: Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for keyword spamming).

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Most insiders feel that your main keyword density should be somewhere between 3 percent and 5 percent. No one except a select few search-engine insiders actually know for sure. We recommend setting up pages using different amounts of keywords per page to test the algorithms yourself.

The major search engines will change their algorithms randomly. When this happens with Google.com it is commonly known as the "Big Dance." Sites will move up or down depending on various on-page and off-page variables. Here is a great forum to read more about this topic: www.webmasterworld.com.